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The automotive landscape in South Florida has been transformed with the arrival of Genesis Coconut Creek, a groundbreaking dealership that represents more than just a new car showroom. Opened in March 2023, this standalone facility marks a significant milestone for the Genesis brand, showcasing their commitment to expanding their presence and delivering an exceptional customer experience in the vibrant Coconut Creek community.
A New Automotive Experience in Coconut Creek
Genesis Motor North America has strategically positioned its Coconut Creek Genesis as a premier destination for automotive enthusiasts and luxury car buyers. Owned and operated by Ed Appleby of Coconut Creek Automotive, the dealership introduces a revolutionary approach to car purchasing that goes beyond traditional sales models.
Innovative Customer Service Approach
What sets Genesis Coconut Creek apart is its unique Genesis Concierge service. This complimentary offering provides customers with a personalized shopping experience by:
- Pairing customers with personal advisors
- Scheduling flexible test drives (at-home or in-dealership)
- Arranging convenient vehicle delivery options
Community Commitment and Social Responsibility
The dealership’s opening was more than just a business milestone. Genesis Motor America and Coconut Creek Genesis demonstrated their commitment to the local community by donating $20,000 to the Boys and Girls Club of Broward County. This gesture reflects the brand’s dedication to supporting youth development and creating positive social impact.
Genesis Brand Expansion Strategy
The Coconut Creek location represents a critical step in Genesis’ broader expansion strategy. As part of their nationwide growth plan, this dealership is one of several standalone facilities being developed across the United States. In 2022, Genesis saw a 13.7% increase in vehicle sales, selling 56,140 vehicles and positioning themselves as a competitive luxury automotive brand.
Impressive Vehicle Lineup
The showroom showcases Genesis’ full range of luxury vehicles, including:
- G70 Sedan
- G80 Sedan
- G90 Sedan
- GV60 SUV
- GV70 SUV
- GV80 SUV
🚗 Note: Genesis is committed to becoming an all-electric vehicle brand by 2030 and aims to achieve carbon neutrality by 2035.
The establishment of Genesis Coconut Creek is more than just a new dealership—it's a testament to the brand's vision of creating accessible, innovative, and customer-centric automotive experiences. By combining luxury, technology, and community engagement, Genesis is redefining what it means to purchase and own a premium vehicle.
Where is Genesis Coconut Creek located?
+The dealership is located in Coconut Creek, Florida, and is operated by Coconut Creek Automotive.
What makes Genesis Concierge unique?
+Genesis Concierge offers personalized shopping experiences, including at-home test drives and flexible vehicle delivery options.
What vehicle models are available at the dealership?
+The showroom features the full Genesis lineup, including G70, G80, G90 sedans, and GV60, GV70, and GV80 SUVs.