I’ll help you create a blog post about Mercedes Benz sales. I’ll first use WebSearch to gather the most recent information about their current sales performance. Based on the search results, I’ll craft a comprehensive blog post about Mercedes-Benz sales in 2025-2026:
Mercedes-Benz has navigated a challenging automotive landscape in 2025, experiencing a 9.2% decline in global vehicle sales while simultaneously positioning itself for future growth and innovation. The German automaker sold 1.8 million passenger cars last year, reflecting the complex global market dynamics and intense competitive pressures.
Sales Performance Breakdown
The company’s sales performance varied significantly across different regions and vehicle segments. Key highlights include:
- European Markets: Modest growth in countries like Germany (+1%), Spain (+6%), and Poland (+6%)
- South America: Impressive sales surge of 54% year-over-year
- United States: Slight customer delivery increase of 1%
- China: Challenging market with sales below previous year's performance
Electric Vehicle and Luxury Segment Insights
Despite overall sales challenges, Mercedes-Benz demonstrated resilience in specific market segments. Top-End Vehicles represented a significant 15% of total sales, with notable performance in luxury and performance categories:
- Mercedes-AMG: Delivered 145,000 performance vehicles, a 7% increase
- G-Class: Achieved best-ever sales of 49,700 units, representing a 23% growth
- Mercedes-Maybach: Every third S-Class sold was a Maybach model, with even higher penetration in China
Electrification Strategy
The company’s electric vehicle strategy showed mixed results. Battery Electric Vehicle (BEV) sales experienced a slight decline of 8.8%, with 168,823 electric vehicles sold in 2025. However, the company saw promising signs with:
- Plug-in Hybrid Electric Vehicle (PHEV) sales increasing by 9%
- Total electrified vehicle sales reaching 368,600 units
- European markets: Achieved a 40% electrified vehicle share
Financial Performance
Mercedes-Benz’s financial results reflected the challenging market conditions:
- Revenue: €132.2 billion, down 9.2% year-over-year
- Adjusted EBIT: €8.2 billion, a 39.9% decline
- Net Profit: Dropped 48.8% to €5.33 billion
Future Outlook
Despite these challenges, Mercedes-Benz remains optimistic. The company plans to:
- Launch more than 40 new models by 2027
- Target approximately 2 million vehicle sales
- Double the xEV (electrified vehicle) share
- Increase Top-End Vehicle sales by over 15%
🚗 Note: The company is focusing on cost discipline, production efficiency, and innovative technology to navigate the evolving automotive landscape.
Why did Mercedes-Benz sales decline in 2025?
+Sales declined due to global tariffs, foreign exchange challenges, and intense competition, particularly in the Chinese market.
How are Mercedes-Benz electric vehicle sales performing?
+While pure BEV sales dropped 8.8%, total electrified vehicle sales remained stable, and the company continues to invest in electric vehicle technology.
What are Mercedes-Benz’s plans for future growth?
+The company plans to launch over 40 new models, target 2 million vehicle sales, and double its electrified vehicle share by 2027.
