I’ll help you create a blog post about Hyundai Rick Case. I’ll first use WebSearch to gather some relevant information to ensure an accurate and informative post. Based on the search results, I’ll craft a blog post about Hyundai Rick Case:
In the dynamic world of automotive dealerships, few names resonate as powerfully as Rick Case. A visionary entrepreneur who transformed the automotive landscape, Rick Case’s journey with Hyundai is a testament to innovation, perseverance, and exceptional customer service. His remarkable story begins in 1986 when he became a pivotal force in introducing Hyundai to the American market.
The Hyundai Breakthrough
When Hyundai was struggling to establish credibility in the United States, Rick Case saw an opportunity where others saw challenges. In 1996, when the brand was battling a reputation for poor quality, Case proposed a groundbreaking solution that would change the automotive industry forever: a 10-year, 100,000-mile warranty. This bold move not only saved Hyundai from potential market exit but also set a new standard for manufacturer warranties across the automotive sector.
Building an Automotive Empire
Rick Case’s automotive group quickly became the largest Hyundai dealer in the nation. His first Hyundai dealerships in Fort Lauderdale, Florida, and Atlanta, Georgia set unprecedented sales records. Within the first month of operations, the Fort Lauderdale dealership became the largest volume dealer in South Florida, showcasing Case’s exceptional sales and marketing prowess.
Innovative Customer Service
The Rick Case Hyundai dealerships were known for offering customers unique benefits, including:
- A 20-year/200,000-mile nationwide warranty on new Hyundai purchases
- Exclusive VIP programs with special pricing
- Additional perks like roadside assistance and reward points
Community Impact
Beyond automotive sales, Rick Case was a dedicated philanthropist. The Rick Case Bikes for Kids program, founded in 1982, has distributed over 125,000 bicycles to children in need across South Florida and Atlanta. His commitment to community extended to supporting numerous local organizations and initiatives.
Legacy and Recognition
Rick Case’s contributions to the automotive industry were immense. He was recognized as a National All-Star Dealer by Automotive News and continued to break sales records throughout his career. His innovative approach to dealership management and customer service set new standards in the automotive retail sector.
🚗 Note: Rick Case's impact on Hyundai and the automotive industry continues to inspire dealerships nationwide.
Today, the Rick Case Automotive Group continues to thrive under the leadership of his wife Rita Case, along with their children Ryan and Raquel. The legacy of innovation, exceptional customer service, and community commitment remains stronger than ever.
When did Rick Case start selling Hyundai vehicles?
+Rick Case introduced Hyundai dealerships in 1986 in Fort Lauderdale, Florida, and Atlanta, Georgia, becoming the nation’s largest Hyundai dealer.
What was Rick Case’s most significant contribution to Hyundai?
+In 1996, he proposed a 10-year, 100,000-mile warranty that helped Hyundai overcome its quality reputation challenges and became an industry standard.
How is the Rick Case Automotive Group continuing his legacy?
+Led by Rita Case and their children, the group continues to operate multiple dealerships, maintain high sales volumes, and support community initiatives.