Jim Ellis Porsche Dealership

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The story of Jim Ellis Porsche Dealership is more than just a business narrative—it’s a testament to American entrepreneurship, family legacy, and unwavering dedication. Founded as part of the broader Jim Ellis Automotive Group, this dealership represents a remarkable journey of perseverance, innovation, and commitment to excellence in the automotive industry.

The Roots of a Automotive Empire

Jim Ellis began his entrepreneurial journey with humble beginnings. Growing up on the Atlanta Prison Farm, where his father was the foreman and grandfather the superintendent, Ellis learned the value of hard work from an early age. Before establishing his automotive group, he worked multiple jobs including milk and paper routes, construction work, and even running a concessions business at Grant Park.

By 1957, Ellis had graduated from Georgia State University with a BBA in general management. His diverse work experience included roles as a prison guard, insurance salesman, and a position at General Motors in 1960. These experiences would prove instrumental in shaping his future automotive business strategy.

The Leap of Faith

In 1970, Jim Ellis and his wife Billie took an extraordinary financial risk. They sold all their assets, used their entire savings, and even cashed in Billie’s retirement fund to establish their first dealership. Their initial investment was modest but bold: 35,000 in assets and 165,000 in loans.

While the Jim Ellis Automotive Group started with Volkswagen, it would eventually expand to include multiple brands, including the prestigious Porsche dealership. The group's growth was remarkable, expanding from a single dealership to over 20 locations representing 21 iconic automotive brands.

Family-Driven Success

What sets the Jim Ellis Porsche Dealership apart is its strong family culture. Multiple generations of the Ellis family have been actively involved in the business:

• Jimmy Ellis (son) served as President and CEO until 2022
• Karen Ellis-Black and Kristi Ellis-Cohron (daughters) serve as corporate officers
• Third and fourth-generation family members continue to work within the automotive group

The Jim Ellis Promise

Central to their success is what they call “The Jim Ellis Promise“—a commitment to treat every customer like family. This philosophy goes beyond mere words, embodying principles such as:

• Greeting each customer with a warm welcome
• Respecting clients' valuable time
• Providing exceptional, personalized service

The Porsche dealership, like other Jim Ellis brands, upholds these core values of integrity, customer service, and family commitment.

Community Impact

Beyond automotive sales, the Ellis family has made significant community contributions. Through the Jim and Billie Ellis Foundation, they have donated more than $50 million to various local charitable organizations, demonstrating their commitment to giving back.

As of 2026, the Jim Ellis Automotive Group remains a testament to family-owned business excellence, continuing to serve the Atlanta community with the same passion and dedication that Jim Ellis instilled decades ago.