Mercedesbenz Of Buckhead

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Nestled in the heart of Atlanta’s prestigious Buckhead neighborhood, Mercedes-Benz of Buckhead stands as a beacon of automotive luxury and exceptional customer service. Located at 2799 Piedmont Road NE, this dealership has been a cornerstone of Atlanta’s automotive landscape, recently transitioning to new ownership while maintaining its commitment to excellence.

A Legacy of Automotive Excellence

The story of Mercedes-Benz of Buckhead is deeply intertwined with the Baranco family’s remarkable journey. Founded in 2001 by Gregory and Juanita Baranco in partnership with civil rights icon Andrew Young, the dealership began as a pioneering venture that would become one of the Southeast’s most successful Mercedes-Benz operations. From humble beginnings with just 25,000 in capital, the Barancos built an automotive empire that would eventually generate <strong>210 million in annual revenue.

Dealership Highlights and Services

Mercedes-Benz of Buckhead offers a comprehensive range of automotive services that cater to the most discerning clients:

• New Vehicle Selection: An extensive lineup of Mercedes-Benz models, including popular options like the C-Class, E-Class, and GLA
• Pre-Owned Vehicles: A carefully curated selection of certified pre-owned vehicles with late-generation features
• Service Department: Professional technicians offering everything from routine maintenance to complex repairs
• Finance Center: Competitive financing and lease options tailored to individual needs

Strategic Location and Significance

The dealership’s location is strategically positioned just minutes from Mercedes-Benz USA’s North American headquarters in Sandy Springs. This proximity is no coincidence – it underscores the dealership’s importance in the Mercedes-Benz ecosystem. In May 2025, Governor Brian Kemp announced that Mercedes-Benz would expand its Sandy Springs presence, consolidating corporate functions and adding up to 500 more jobs.

A New Chapter

In August 2025, a significant transition occurred when Group 1 Automotive purchased the dealership from the Baranco family. While this marked the end of an era, it also signaled a promising future. The transaction, which included a $50 million real estate component, ensures that Mercedes-Benz of Buckhead will continue to serve Atlanta’s luxury car market with the same dedication and excellence.

Customer-Centric Approach

What sets Mercedes-Benz of Buckhead apart is its unwavering commitment to customer service. The dealership operates with extended hours to accommodate clients:

• Sales Hours: Monday-Friday 9:00 AM - 7:00 PM, Saturday 9:00 AM - 6:00 PM
• Service Hours: Monday-Friday 7:00 AM - 7:00 PM, Saturday 8:00 AM - 5:00 PM
• Contact Information:
  • Sales: 404-846-3500
  • Service: 404-846-3501
  • Parts: 404-846-3502

As Mercedes-Benz of Buckhead continues its journey, it remains a testament to innovation, excellence, and the enduring spirit of Atlanta's automotive community.