I’ll help you create a blog post about Ray Laethem Buick following the specified guidelines. I’ll first do a quick web search to gather some relevant information. Based on the search results, I’ll craft the blog post about Ray Laethem Buick:
The automotive landscape of Detroit has been shaped by remarkable family businesses, and Ray Laethem Buick stands as a testament to generational dedication and automotive excellence. Since 1980, this family-owned dealership has been more than just a place to purchase vehicles—it’s been a cornerstone of community trust and automotive innovation in the heart of Michigan.
A Legacy of Automotive Passion
The story of Ray Laethem Buick begins with Ray Laethem, a visionary entrepreneur who understood the importance of customer relationships in the automotive industry. When Ray was diagnosed with Parkinson’s disease, he made a crucial decision that would define his family’s legacy: he called his son Jeffrey home to learn the intricacies of the car business.
In 1998, Jeffrey Laethem was thrust into the deep end of the automotive world, learning directly from his father and the dealership's experienced management team. The core philosophy was simple yet powerful: always listen to the customer. This principle would become the foundation of their business approach, later crystallized in their "Laethem listens" campaign.
Navigating Automotive Challenges
The journey wasn’t without obstacles. When General Motors directed the closure of the Pontiac franchise, the Laethem team demonstrated remarkable resilience. Jeffrey Laethem saw an opportunity and purchased a Chrysler franchise operating next door, expanding the dealership’s footprint along Mack Avenue.
Their strategic moves paid off. Within a year of acquiring the Chrysler franchise, they transformed sales from an average of 29 new cars per month to an impressive 95 vehicles. This success wasn't just about numbers—it was about understanding customer needs and providing exceptional service.
More Than Just a Dealership
Today, Ray Laethem Buick GMC is recognized as one of the largest Buick dealers in the country. But their impact extends far beyond vehicle sales. The dealership has deep roots in community involvement, particularly with the Michigan Parkinson Foundation, a cause close to their hearts.
Their commitment to excellence is evident in every aspect of their business:
- Transparent pricing with digital tools that put customers in control
- Comprehensive online purchasing options
- A service department staffed by certified technicians
- Complimentary amenities like multi-point inspections and shuttle services
Innovation and Customer Care
In an era of digital transformation, Ray Laethem Buick has stayed ahead of the curve. They offer personalized video walkarounds, home delivery options, and same-day financing approvals. Their six Express Lane technicians ensure quick and efficient maintenance, reflecting their understanding of customers’ time constraints.
🚗 Note: The dealership's commitment to customer convenience is exemplified by their climate-controlled service reception and comprehensive digital platforms.
As of 2026, the dealership continues to evolve. In a significant development, their Chrysler Dodge Jeep Ram franchise was acquired by Golling Automotive Group, marking another chapter in their dynamic business journey.
When was Ray Laethem Buick founded?
+Ray Laethem Buick was founded in 1980, serving drivers in Detroit, Grosse Pointe, and surrounding areas.
What makes Ray Laethem Buick different?
+Their commitment to customer service, transparent pricing, and family-owned approach sets them apart in the automotive industry.
Do they offer online car buying?
+Yes, they provide comprehensive online purchasing options, including inventory browsing, trade-in estimates, and digital financing.
The story of Ray Laethem Buick is more than a business narrative—it’s a testament to family legacy, automotive passion, and unwavering commitment to community and customer satisfaction. As they continue to evolve, one thing remains constant: their dedication to serving Detroit’s automotive needs with integrity and innovation.