Who Builds Bugatti

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The story of Bugatti is a fascinating journey of automotive passion, innovation, and resilience. Founded in 1909 by Ettore Bugatti in Molsheim, France, the brand has undergone remarkable transformations throughout its history, with multiple owners shaping its legendary status in the automotive world.

The Founding Era: Ettore Bugatti’s Vision

Ettore Bugatti, an Italian-born industrial designer, established the original Bugatti automobile brand in 1909. Initially located in Alsace, then a German city, Bugatti quickly became renowned for creating some of the most beautiful and high-performance automobiles of the early 20th century. The company was famous for its race cars, particularly the Type 35 Grand Prix cars, which dominated racing circuits and established Bugatti’s reputation for engineering excellence.

Challenges and Revivals

After Ettore Bugatti’s death in 1947, the company faced significant challenges. With no direct successor to lead the factory, Bugatti struggled financially and produced its last model in the 1950s. The brand seemed destined to become merely a legendary name in automotive history.

The Italian Resurrection

In 1987, Romano Artioli acquired the Bugatti brand and attempted to revive it. He established Bugatti Automobili S.p.A. and introduced the Bugatti EB110, a remarkable supercar that briefly brought the brand back to life. However, this revival was short-lived, and the company ceased operations in 1995.

Volkswagen’s Ownership

In 1998, Volkswagen Group took over Bugatti, breathing new life into the iconic brand. This acquisition was part of Volkswagen’s strategy to establish a luxury segment and showcase technical expertise. Under Volkswagen’s ownership, Bugatti produced legendary hypercars like the Veyron and Chiron, which redefined the boundaries of automotive engineering.

The Rimac Era: A New Chapter

In a groundbreaking move, Bugatti Rimac was formed in November 2021 as a joint venture between Rimac Group and Porsche AG. This partnership represents a fascinating blend of traditional automotive craftsmanship and cutting-edge electric vehicle technology. The new company is majority-owned by Rimac Group (55%), with Porsche AG holding the remaining 45%.

Current Leadership and Production

Mate Rimac now serves as the CEO of Bugatti Rimac, leading the company into a new era of automotive innovation. The company maintains its primary production facility in Molsheim, France, staying true to its original roots, while also leveraging Rimac’s technological expertise from their facility in Zagreb, Croatia.

The Latest Innovation

The first joint creation under this new ownership is the Bugatti Tourbillon, a hyper-hybrid that exemplifies the brand’s commitment to pushing technological boundaries. With a naturally aspirated V16 engine and three electric motors, this extraordinary machine represents 1,775 horsepower of pure automotive artistry.

🏎️ Note: The Tourbillon is limited to just 250 examples and is estimated to cost around $4.3 million, continuing Bugatti's tradition of exclusivity and exceptional engineering.

The remarkable journey of Bugatti demonstrates how a legendary automotive brand can reinvent itself while maintaining its core essence of extraordinary performance, design, and innovation.